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Experience vs. An Experience

What would you rather have?

By LINDSAY FRICKS

We’ve all been faced with it before… not having enough experience to qualify for a job that you absolutely know you’re capable of doing. It can be frustrating and demoralizing convincing people that you have what it takes. My question is, does 10+ years experience or some advanced degree automatically mean that you’ll be better equipped to do something than someone else? The answer is most likely, it depends. This got me thinking about the difference between experience and…an experience.
 
I was having lunch with a dear friend and she asked me how the real estate world was and I briefly shared how it was going. I mentioned that even though I’ve had my license for a while and completed several transactions that it’s just like starting a new business. You’re constantly having to prove to people that despite not having decades worth of real estate specific experience that I have the right skills and knowledge to deliver an outstanding experience for clients. 

“However, after the close the Realtor didn’t so much as send a thank you note or bottle of champagne.”

At this point in our conversation she began to tell me about her experience with real estate. She shared that she and her husband moved to Arizona years ago they went with a Realtor that was a friend of a family member. The transaction went fine and was completed on time. However, after the close the Realtor didn’t so much as send a thank you note or bottle of champagne. In fact, they’ve never heard from this Realtor in the years since. This Realtor had lots of experience in terms of tenure but failed to deliver a great experience for the buyers.  
 
Then she went on to say that when they recently purchased an investment property, much of the same occurred. This time they picked someone different, recommended by a friend that had lots of real estate experience in terms of years of service. However, at the closing, again they received no token of appreciation from the agent. They haven’t heard from this Realtor in the year since the purchase either. There was nothing memorable other than the fact that they now own an investment property that will help them grow their long term wealth. 
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Her final story was about an upcoming real estate investment. After two lukewarm experiences they decided to yet again use a different Realtor. They were referred to someone who specialized in the geography they’re looking to buy. She described the Realtor selected as very young but knowledgeable, delivers outstanding service, very organized and efficient. She raved that this Realtor consistently goes above and beyond to identify properties on MLS that meet their criteria, but even took it a step further to write letters to anyone in their targeted area that may be interested in selling off market. They haven’t even bought a property yet, but the bar was set so low from the previous Realtors that her basic business management skills have wowed them. 
 
At this point in our conversation I had to ask her, “do you know how many transactions she’s completed or how many years she’s been in Real Estate?” Her answer was a very quick “no”. Which is what brings me to a very important question… Do you value experience or having an experience? Do you remember how many years someone spent in a career? Or, do you remember when someone did something exceptionally well?  Chances are the latter. It takes very little to surprise and delight a customer into a raving fan. However, few people will take the extra time to do something small that can pay large dividends in their business long term.

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One Comment

  1. McKenna Irwin

    Love this blog! Great work!

Comments are closed.

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